The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Featured Resources
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The Exhausted School: Bending the Bars of Traditional Education
These 13 essays, presented at the 1993 National Grassroots Speakout on the Right to School Choice, illustrate how education reform actually works. Written by award-winning teachers and their students, these essays present successful teaching methods that work in both traditional and nontraditional classroom settings. Gattos voice is strong and unique. Thomas Moore, author of Care of the Soul
I Learn Better by Teaching Myself/Still Teaching Ourselves
Take a look at how a homeschooling mother learned to trust her children-and herself-to learn in new ways. Tag along on the journey from the elementary years through high school as this book explore the success and freedom of unstructured learning. These books are especially good for anyone wrestling with the question of "how much structure should there be in a homeschool?"
Great States Board Game
What is the capital of NJ? Where is the Football Hall of Fame? These are just a few of the hundreds of questions players are asked as they adventure around the USA discovering state attractions and landmarks, capitals, state abbreviations, state locations and more. In order to answer the questions on the cards, players must look closely at the colorful USA map game board, becoming familiar with the geography of the country. Players must hurry to find the answers as the mechanical timer ticks. Co...
Homeschooling 101: A Guide to Getting Started
Homeschooling 101 gives you the steps to help you get started on your homeschool journey. This guide lays out how to get started, choose and gather curriculum, scheduling, organizing your home, and finding the joy in homeschooling. This book is perfect for new homeschoolers who are looking for real help in taking the first step.
Idea Book For Cuisenaire Rods At The Intermediate Level
Grades 2-5. Idea Book designed for use with Cuisenaire Rods.